Make Every Fan a VIP
Turn every show into a high-impact fan engagement ecosystem with premium passes, mobile access, built-in analytics, and exclusive experiences designed to create more Superfans.
Tour Pass VIP helps artists deliver access to exclusive backstage content for every show on the tour, while increasing loyalty, merch opportunities, and repeat engagement.
Why Tour Pass VIP Works
This is more than a lanyard. It is a high-value mobile fan experience designed to drive deeper engagement, reward your best fans, and build a stronger direct-to-fan ecosystem on every stop of the tour.
Build Superfans
Give fans a reason to buy in, stay connected, and feel like part of the inner circle.
Boost Engagement
Share backstage updates, bonus media, merch links, and tour content in one premium experience.
Unlock Analytics
Track the activity behind your fan experience so you can understand what is actually working.
Create FOMO
Fans love access. Tour Pass VIP makes every pass feel limited, collectible, and exclusive.
Product Preview
A premium pass, retail-ready packaging, and an artist control panel built to turn every tour stop into a fan engagement moment.
Artist Control
Pass Front
Pass Back
Available Lanyards
Retail Ready Packaging
Pick Your Package
Launch fast, create urgency, and turn your best fans into buyers with a premium pass that delivers exclusive backstage content for every show on the tour.
$6.99 each
Perfect for testing the concept, driving early demand, and creating an immediate VIP offer.
- Full color 2-sided Tour Pass VIP pass
- Red, black, blue, pink, or custom color lanyard options
- Retail-ready packaging
- Access to the Tour Pass VIP mobile experience
- Strong starter package for fan engagement and FOMO
$5.99 each
Best for larger tours, stronger merch programs, and artists ready to scale their fan ecosystem.
- Lower per-unit price for higher volume orders
- Ideal for established artists and larger fan bases
- Built to support repeat engagement across the tour
- Great for merch tables, VIP offers, and premium fan bundles
- Turn more casual buyers into loyal Superfans
What Fans Get
Tour Pass VIP is designed to deliver an ongoing mobile experience, not just a piece of printed merch.
Exclusive Backstage Content
Share photos, videos, updates, and access moments that make fans feel like insiders at every stop.
Tour-Wide Access
Keep the experience alive throughout the run with content tied to every show on the tour.
Direct Fan Ecosystem
Connect fans to merch, streaming, links, bonus content, and messaging inside one branded experience.
Actionable Analytics
See how fans engage so you can refine offers, grow response, and deepen loyalty over time.
Frequently Asked Questions
A simple premium product, a stronger fan experience, and a clear path to more engagement.
What is Tour Pass VIP?
Tour Pass VIP is a premium pass and mobile fan experience that helps artists turn fans into VIPs through exclusive access, content, engagement tools, and analytics.
What do fans access with the pass?
Fans can access exclusive backstage content, show updates, bonus media, links, and artist-driven content for every show on the tour.
What is included in the physical product?
Each package includes a full-color 2-sided VIP-style pass, lanyard, and retail-ready packaging.
What quantities are available?
You can order 10-99 passes at $6.99 each or 100+ passes at $5.99 each.
Can I choose lanyard colors?
Yes. Standard colors include black, red, blue, and pink. Custom colors may also be available.
Why is this good for artists?
It helps create more Superfans, builds a direct fan ecosystem, increases engagement, and gives artists a more premium merch offer with trackable analytics.
Make Every Fan a VIP
Launch a premium fan experience that builds engagement, creates Superfans, and delivers exclusive backstage content for every show on the tour.